Improving e-commerce fulfillment through business integration

As e-commerce continues to outpace conventional retail, companies of all sizes are finding ways to disrupt traditional business models and seize market share. Unfortunately, many companies fail to properly consider the supply chain challenges unique to e-commerce. Business integration plays a key role in preparing fulfillment operations for efficiently handling e-commerce orders — far ahead of the click and order confirmation. In this white paper, experts from the fields of retail, marketing and supply chain management discuss how an integrated approach to marketing and logistics can help organizations fully embrace e-commerce and increase profitability.

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