Skinny & Company looks to logistics to build a lifestyle brand

On a backpacking adventure in the jungles of Vietnam, brothers Luke and Matt Geddie discovered an opportunity to deliver natural coconut oil to the world — without compromising purity or quality. Inspired by their experience, the Geddie brothers started Skinny & Co. with aspirations to build a brand synonymous with healthy living.

 Early online success bloomed into a multichannel approach to commerce, building beyond word of mouth through multiple online storefronts, healthcare providers, spas and a network of retail stores. With a supply chain spanning from three factories in Vietnam to e-commerce fulfillment operations in the U.S., Skinny & Co. needed help scaling their logistics operations to handle both domestic and international demand.

They found that help through FedEx Fulfillment. Download the full case study to read their story.

Download now

Share this page:

Related resources

See all resources

Delivering the Dagne Dover experience

Delivering the Dagne Dover experience

To keep pace with growth, Dagne Dover turned to FedEx Fulfillment to help deliver an exceptional brand experience.

video Watch video

GENCO Is Being Rebranded to FedEx Supply Chain

GENCO Is Being Rebranded to FedEx Supply Chain

Leading supply chain solutions, paired with the global FedEx network, give customers endless possibilities in an interconnected world.

news-article Read news article

How inbound logistics impacts the customer experience

How inbound logistics impacts the customer experience

Focusing on the fundamentals of inbound logistics can also help deliver an outstanding and consistent customer experience.

blog-article Read blog post

Looking for more? Our experts are ready to talk. Call 1.800.677.3110.

Contact us