Skinny & Company looks to logistics to build a lifestyle brand
On a backpacking adventure in the jungles of Vietnam, brothers Luke and Matt Geddie discovered an opportunity to deliver natural coconut oil to the world — without compromising purity or quality. Inspired by their experience, the Geddie brothers started Skinny & Co. with aspirations to build a brand synonymous with healthy living.
Early online success bloomed into a multichannel approach to commerce, building beyond word of mouth through multiple online storefronts, healthcare providers, spas and a network of retail stores. With a supply chain spanning from three factories in Vietnam to e-commerce fulfillment operations in the U.S., Skinny & Co. needed help scaling their logistics operations to handle both domestic and international demand.
They found that help through FedEx Fulfillment. Download the full case study to read their story.
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